SmileTick Privacy Policy

1. What Categories of Information We Collect

• Identifiers and contact information, such as your name, address, phone number, or email address
• Purchase or other commercial information, such as the items you purchase, items you have custom made, shipping address, and contact information
• Payment information, such as your payment method and billing address
• Profile and account information, which may include Contact, Purchase, and Preference information as well as your account password, information about Saved items, items in your online shopping cart or saved for future purchase, product review information, and Rewards points information, address book entries, and other information about your profile or account
• Preference information, such as your contact and marketing preferences, and interests
• Communications and interactions, which may include email messages, chat sessions, text messages, and phone calls that we exchange with you
• Call recordings, including information about your call and that you share when you call us on the phone
• Location or geolocation information of your device that you use, if your device settings allow us to collect location information
• Demographic information, which may include age or birthdate, gender, ZIP code, your status as a Loyalty member, and other information about you
• Device and browsing information and other Internet activity information, including information about your phone, tablet, computer, or device, and online browsing activity (collectively, “automatically collected information”). Automatically collected information may include IP addresses, unique device identifiers, cookie identifiers, device and browser settings and information, and Internet service provider information. Automatically collected information also may include information about when and how you access and use our websites or mobile applications, such as the date and time of your visit or use, the websites you visit before coming and after leaving our website, how you navigate and what you search for using our website, the website pages and items you view using our website and, and the items you purchase
• Inferences about any of the information above that may relate to your preferences, or other matters

2. How We Collect Information

• You provide, such as when you make a purchase, interact with a sales representative, contact us, register for a Loyalty or online account, participate in a contest or sweepstakes, respond to a survey, engage in a promotional activity, register to attend an event, apply for employment, or sign up for emails or marketing
• From our affiliates that you have interacted with
• From third parties, such as service providers that we use, analytics companies, advertising networks and cooperatives, demographic companies, third parties that provide us with information about you and the different devices you use online, and other third parties that we choose to collaborate or work with
• From social media platforms and networks that you use in connection with our website, or that share or allow you to share information with us, such as Facebook, Twitter, Pinterest, Tik Tok and Instagram. For example, if you use functionalities, plugins, widgets, or tools from social media platforms or networks in connection with our website, we will collect the information that you share with us, or that those social media platforms or networks share with us. For more information about social media platform and network privacy practices, please review the privacy policies and settings of the social media platforms and networks that you use;
• Using cookies and automatic collection methods. For example, we and third parties we work with may collect information from the computer, tablet, phone, or other device that you use to access our website, or that you use to open an email or click on an advertisement from us. This collection includes automatically collected information, and generally does not include personal information unless you provide it through our website or you choose to share it with us. Methods we use include:
  • Cookies (which may be session-based or persistent, and are typically small data files that are stored on your hard drive or in connection with your Internet browser);
  • Web beacons or tags (small images embedded into websites or emails that send information about your computer, tablet, phone, or other device when you visit our website or open an email we send to you);
  • Website log files (created automatically in connection with access to and use of our website)
  • Other technologies (which may be similar to or different from the methods noted above).

1. Cookies. The cookies are small web files that a site or its provider transfers to your device’s hard drive through your web browser that enables the site’s or provider’s system to recognize your browser and remember certain information.

1. Other Tracking Technologies. To see how successfully our marketing campaigns or other Site goals are performing we sometimes use conversion pixels, which fire a short line of code to tell us when you have clicked on a particular button or reached a particular page (e.g. a thank you page once you have completed the procedure for subscribing to one of our services or have completed one of our forms). We also use web pixels to analyze usage patterns on our Site. The use of a pixel allows SmileTick to record that a particular device, browser, or application has visited a particular webpage.
2. Your Choices. Your browser may provide you with the option to refuse some or all browser cookies. You may also be able to remove cookies from your browser. You can exercise your preferences in relation to cookies served on our Sites by taking the steps outlined below.

• Google Chrome
• Internet Explorer
• Mozilla Firefox
• Safari (Desktop)
• Safari (Mobile)
• Android Browser
• Opera Mobile

1. Analytics. If you are not located in the European Countries, we may use third-party service providers to monitor and analyze the use of our Site. Presently, we use Google Analytics. Google Analytics is a web analytics service offered by Google LLC (“Google”) that tracks and reports Site traffic. For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy?hl=en . Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics, available at: https://tools.google.com/dlpage/gaoptout . If you are located in the European Countries, and the Google Analytics is structured to collect Personal Information, the cookie banner on our website will provide you the opportunity to consent to Google Analytics.
2. Behavioral Remarketing. We also use remarketing services to advertise on third-party websites to you after you visited our Site or services. If you are not located in the European Countries, we and our third-party vendors use cookies to inform, optimize and serve ads based on your past visits to our Service. We use Google Ads for these purposes. Google Ads remarketing service is provided by Google. You can opt-out of this by visiting the Google Ads Settings page: http://www.google.com/settings/ads . If you are located in the European Countries, and the Google Ads is structured to collect Personal Information, the cookie banner on our website will provide you the opportunity to consent to Google Ads.
3. Other Tracking Technologies.We may also use Tracking Technologies to collect “clickstream” data, such as the domain name of the service providing you with Internet access, your device type, IP address used to connect your computer to the Internet, your browser type and version, operating system and platform, the average time spent on our Site, webpages viewed, content searched for, access times and other relevant statistics, and assign unique identifiers to the device or other credentials you use to access the Site for the same purposes.

1. Do Not Track. Some Internet browsers, such as Internet Explorer, Firefox, and Safari, include the ability to transmit “Do Not Track” or “DNT” signals. Since uniform standards for “DNT” signals have not been adopted, our Site does not currently process or respond to “DNT” signals.
2. Location Information. You may be able to adjust the settings of your device so that information about your physical location is not sent to us or third-parties by (a) disabling location services within the device settings; or (b) denying certain websites or mobile applications permission to access location information by changing the relevant preferences and permissions in your mobile device or browser settings. Please note that your location may be derived from your WiFi, Bluetooth, and other device settings. See your device settings for more information.

3. How We Use Information

• To provide you with products and services, such as to: fulfill your orders and process your payments; process, maintain, and service your account(s); and to provide you with products and services that we think you will like;
• To respond to you, such as when you: place an order; call us; make a request or inquiry; enter a contest or sweepstakes; complete a survey; or share a comment or concern;
• For personalization of your experiences with us, including to: remember your interests and preferences; customize the products and services we share with you; facilitate your interactions with our sales representative; track and categorize your activity and interests on our website, including by identifying the different devices you use; and to enrich your experience on our website;
• For marketing and advertising, such as to: send you marketing and advertising communications; and to customize the marketing and advertising that we show you (we offer choices about marketing and advertising as noted in the “Your Choices” section below);
• For analytics, such as to: understand how you use our website; understand how you shop with us; determine the methods and devices used to access our website; and improve our website;
• For our business purposes, such as: to operate and improve upon our business and lawful business activities; to maintain our programs, accounts, and records; for research; to determine your satisfaction with our products and services; to detect and prevent fraud or misuse of our services; and for any other business purpose that is permitted by law;
• For legal and safety purposes, such as to: defend or protect us, our customers, you, or third parties, from harm or in legal proceedings; protect our rights; protect our security and the security of our customers, employees, and property; respond to court orders, lawsuits, subpoenas, and government requests; address legal and regulatory compliance; and notify you of product recalls or safety issues.

4. How We Share Information

• Third parties and service providers that provide products or services to us, that help us market or advertise to you (including co-branded marketing and advertising), or that provide products or services to you. We may use third parties or service providers to help with auditing interactions and transactions with you, addressing security, fixing errors, helping us with advertising or marketing, maintaining accounts and providing customer service, helping with our internal research, verifying service quality or safety, and performing any of the other actions or activities allowed under this Policy;
• Social media platforms and networks such as Facebook, Twitter, Pinterest, and Instagram that offer functionalities, plugins, widgets, or tools in connection with our website. If you choose to use these functionalities, plugins, widgets, or tools, certain information may be shared with or collected by those social media companies—for more information about what information is shared or collected, and how it is used, see the applicable social media company’s privacy policy;
• Parties to business transactions such as those we deal with in mergers, acquisitions, joint ventures, sales of assets, reorganizations, divestitures, dissolutions, bankruptcies, liquidations, or other types of business transactions. In these types of transactions, personal information may be shared, sold, or transferred, and it may be used subsequently by a third party;
• Additional third parties such as law enforcement, government entities, courts, or other third parties as required or allowed by applicable law, such as for the legal and safety purposes described under the “How We Use Information” section above, or otherwise to help prevent harm or fraud to us, you, our customers, or other third parties. We also may share personal information with third parties upon your request or with your approval, though we may not be able to accommodate all requests.

5. Your Rights

6. Retention

7. Third-Party Websites

8. Online Advertising and Third Parties We Work With

9. Your Choices and Access Requests

• Online Advertising. You can manage third-party advertising preferences for some of the third parties we work with to serve advertising across the Internet by using the choices available at  http://www.networkadvertising.org/managing/opt_out.asp. We do not guarantee that all of the third parties we work with will honor the elections you make using those options, but we strive to work with third parties that do.
• Social Media Platforms and Networks. We encourage you to review your privacy options and settings with the social media platforms and networks you use to understand what choices you have about sharing information from those platforms and networks with us.
• Email Choices. You can opt out of marketing or advertising emails by using the “unsubscribe” link or mechanism noted in marketing or advertising emails you receive from us.
• Telephone Choices (calls and texts). You may opt out of receiving marketing or advertising calls or text messages by contacting us.
• Access Requests. If you have registered for an online account, we allow you to access and update certain personal information that you have provided to us by logging into your online account and using the features and functionalities available there. Unless alternate procedures are noted for your state in the “Notices, Disclosures, and State-Specific Rights” section below, you may also make a request for access to personal information by sending an email or writing to us at the address specified in the “Additional Information and Contacting Us” section below. We are not able to grant all access requests, and we may request additional information from you to verify your identity before accommodating an access request.

10. Security and Fraud

• Reviewing your SmileTick account periodically and immediately reporting any unexpected activity or unrecognized information;
• Installing the latest security updates and anti-virus software on your computer to help prevent malware and viruses;
• Using complex passwords (a minimum of 7 alpha/numeric cAsE sEnsitive characters);
• Not using the same password on more than one website;
• Not sharing your password with others;
• Password protecting your computer and mobile device; and
• Signing out/logging off of website sessions so that your session is closed, especially when using a public computer.

11. Notices, Disclosures, and State-Specific Rights

• Links to Other Websites and Services. Our website may provide links to other Internet sites, content, or videos (embedded or direct links) maintained by third parties. We are not responsible for the sites, content, or videos accessed via the links, and we have not reviewed the privacy practices of those third parties. We encourage you to review the privacy practices of those third parties.
• Browsers Do Not Track Signals. While we strive to offer you choices when you use our website, we do not promise that we will be able to receive or honor web browser Do Not Track signals.
• California Privacy Rights. 

• identifiers such as a name, address, unique personal identifier, email, phone number, your device’s IP address, software, and identification numbers associated with your devices;
• commercial information such as records of products or services purchased, obtained, or considered by you;
• Internet or other electronic information regarding you browsing history, search history, the webpage visited before you came to our Site, length of visit and number of page views, click-stream data, locale preferences, your mobile carrier, date and time stamps associated with transactions, and system configuration information;
• your geolocation, to the extent you have configured your device to permit us to collect such information;
• audio recordings of your voice to the extent you call us, as permitted under applicable law;
• inferences about your preferences, characteristics, behavior and attitudes.

12. International Shipments

13. Payments

14. Additional Information and Contacting Us

15. Updates to This Policy

Effective Date